Grow Your Facebook Fans Easily

Social media is so interesting because many of the popular channels come and go. However, there are also some social media channels that have been strong since their inception and they are even stronger than ever now. Facebook is one of those. It started out in a much more limited way than it is now and it is still extremely important to grow your Facebook fans for the benefit of your business and of your brand.

The challenges of Facebook
If you have a Facebook profile and you recognize your need to grow the number of fans that you have, that is challenging enough. On the other hand, if you have created a new page (for example, a new page for your brand), it can be even more challenging. In the past, it may have seemed easier to acquire new fans pretty easily and quickly. The reason that you might have had that perception is because it was easier.

Nowadays, on the other hand, it is much more difficult. The reason for that is, simply put, the volume of your competition. The fact is that if you want to grow your fans (it is safe to assume that you are looking for top-quality, relevant fans), it will take more effort and time on your part than it would have in the past. Of course, it goes without saying that you want to engage your Facebook fans as well. At this point, you may be asking yourself how you go about accomplishing that.

Identify your target audience first: The reality is that before you can do anything, you need to identify exactly who your target audience is and what they want and need. This needs to happen even before you start to use your Facebook profile to increase your number of fans. Of course, you don’t want or need everyone who is on Facebook to be one of the members of your target audience. It is very important that you understand that you must be able to solve the issues that your target audience members are experiencing. If you can’t do that, they are not truly your target audience members.

Use the most appropriate voice: Once you have figured out exactly who are your target audience members, the next thing that you have to do is to establish a connection with them. If you don’t start to interact with your target audience members, you will not be able to establish a relationship with them. As you are probably well aware, the relationship is at the heart of your ability to succeed. When it comes to your content, you need to write with your target audience members in mind. Your content needs to resonate with your target audience. That is how you establish an emotional/human connection.

Engage with your target audience members: When you are considering how to write your content, you also need to consider your environment. In other words, you need to think about how your content will affect people once it is housed in your particular Facebook page. You will notice that some of your content works more effectively than other content. If you have posted content and you see that very few (or no) people have read it, you understand that you should not be posting that type of content because it isn’t working for you. There are several different things that you can post and you will achieve positive results. Some of them are questions (thought-provoking), interesting photos, statements in which the target audience member needs to fill in the blank, and contests in which they would like to participate.

You need to stay with it for the long-term: Although you may not need to invest a large amount of money in your Facebook efforts, that doesn’t mean that you don’t need to invest anything. Your investment is in the form of time and effort. If you wish, you can also invest money (in the form of paid advertisements); however, it is not necessary and, in many cases, you will find that you have invested money and those advertisements don’t yield anything. How frustrating is that?

Stay focused and breathe: As you are growing your fans, you must always remember to stay grounded. If you have any chance of relating to your target audience, you will only accomplish that by connecting with them as one human to another. Your ultimate goal (as is the case for everyone) is to sell your product and/or service. However, you can’t be pushy about it. You need to develop the relationship with the other person, fortify it over time, build trust and credibility, and then, eventually, the other person will probably want to buy what you are selling.

Stay committed to your schedule: People love a schedule that they can count on. That means that if you commit to posting your content twice a week on certain days and at certain times, you need to stick with that. Human beings are creatures of habit and they rely on being able to read your content when they expect it to appear online. That isn’t so much to ask (from their perspective) and it will not require a great deal of effort on your part either.

Pay attention to the analytics: Analytics and metrics are extremely important for your business because they give you a clear indication of how you are doing and how you can improve upon what you are doing. You will want to pay attention to specific things and if those things are not working or don’t seem relevant, you will need to refocus your attention elsewhere.

Conclusion
Growing your Facebook fans is very important for your professional success. As is always the case with social media, you will need to make sure that you surround yourself with relevant, top-quality connections with whom you can share a mutually beneficial relationship. If you make the appropriate online connections and you connect with those people on a human level, you can successfully grow your fans without allowing it to hurt your budget too much. However, it is important to understand that it is not enough to simply create a Facebook page and then sit back and wait for people to become fans. You will need to work it. You will then start to see the positive results that you have caused to happen.

A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.

PlanningTravelling Alone

Often people are shocked when they hear that I love to travel alone. Some state that they would be afraid to do this while others imply that they just don’t think they would enjoy the trip without having people accompany them.

Well, there are several advantages to going solo:

1. Planning is much easier. You just think about where you would like to visit and start researching your options. You can open an email with flight offers and book whatever grabs your attention at the time without having to consult or compromise.
2. Travelling is more flexible. If you miss a plane or decide to get sidetracked you can coordinate things based on one schedule only – your own. You don’t have to worry about anxiety or commitments of others in your party. In fact, you could even choose to give up your seat on an overbooked flight and receive hundreds of dollars from the airline for doing so.
3. Opportunities abound. It is a lot easier to purchase one ticket to a popular event that two. Several times I have impulsively arrived at a box office and found that the concert was sold out – except for one great ticket – MINE! Would you believe twenty-third row center for Natalie Cole in Seattle?
4. Relationships develop. Frequently I am invited to join interesting people at their table for a meal when they realize that I am on my own. I have made amazing friendships and enjoyed great conversations on trips that wouldn’t have occurred if I had been with other people.
5. Culture can be experienced first-hand. There is always time to visit with hotel or restaurant staff, discover local adventures or learn about the language and customs from a shop keeper because no one is waiting for you or wanting to do something else.
6. Plans can be altered. You can sleep in, order lunch in mid-afternoon or take an impulsive detour without upsetting anyone else’s itinerary.
7. You set the pace. I have learned to walk slowly and rest often – a situation that does not match that of many other people. Last month, in Ronks, Pennsylvania, for example, I chose to take advantage of an outdoor Amish-made rocking chair so I could just rock and people-watch for two hours. I loved it but know that not everyone would have felt the same way!
8. You spend less money. At least I do because I know that I am the one who will have to haul my luggage around from place to place. And I don’t want to pay an extra transportation fee if it weighs in att over fifty pounds.
9. I also eat better when I am alone because I am not in restaurants three times a day trying to finish everything on the plate. In fact, I eat only one restaurant meal a day, ask for a take-out container and then supplement my left-overs with fruit, vegetables or snacks that I have purchased throughout the day.
10. Finally, and with tongue in cheek I enjoy the fact that there isn’t anyone to correct my stories!

You don’t have to be afraid to travel on your own if you are wise. Just use your common sense, ask hotel personnel for advice about safe areas and keep your eyes open. With just a little practice, you will find that travelling on your own can be a wonderful experience!

Multitasking High Cost

In today’s busy world, multitasking is so common that juggling multiple tasks and responsibilities might seem like the best way to get a lot done. While multitasking, what we are really doing is quickly shifting our focus from one thing to the next. Switching from one task to another makes it difficult to avoid distractions and can cause mental blocks that can slow us down, thereby reducing our efficiency.

It has been found that when chronic multitaskers focus on just single task, their brains are less effective and efficient. But, on the other hand, the evidence suggests that if they stop multitasking, they will be able to perform better.

Experts also suggest that the negative impact of chronic, heavy multitasking might be the most detrimental to young minds. At this age, in particular, brains of teens are busy forming important neural connections.

High Cost of Multitasking –

When we multitask, our attention is expended on the act of switching gears from one task to other and, as a result, we never get into the zone for any of the tasks, affecting our performance. Multitasking affects performance in the followings ways:

It Slows One Down – Contrary to the common belief that multitasking saves time, actually it slows us down making us spend more time on an activity because we are jumping back and forth on different activities. Every task requires a particular approach. Once we get into a groove for an activity, we can do it fast and better.

One Makes Mistakes – Experts estimate that multitasking can cause as much as 40% loss in productivity. It has been found that the human brain can handle two complicated tasks without too much difficulty because it has two lobes that can divide responsibility equally between the two. However, adding another task can overwhelm the frontal cortex and increase the number of mistakes one makes.

It Stresses One Out – Multitasking keeps us perpetually in “high alert” mode, which sooner or later can stress us out and cause some stress-related problems.

It Makes One Miss Out – People, who are busy doing two or more things at once, don’t see the obvious things in front of them. For example, while talking on cell phone, we miss noticing an acquaintance passing by us. This is termed inattentional blindness because even though the cell-phone talkers are looking at their surroundings, none of it is actually registering in their brains.

It Makes One Miss Important Details – One is likely to miss important details while doing one or more things at once. It happens more so with older people. Researchers say that as the brain ages, it has a harder time getting back on track after even a brief detour.

It Can Make One Overeat – Being distracted during mealtime can prevent brain from fully processing what one has eaten. This can result in overeating. Even people who eat alone should refrain from turning on the television while eating.

It Can Dampen Creativity – Multitasking uses up most of working memory. So it can take away from our ability to think creatively because so much is already going on in head.

It Can Be Dangerous – Driving when texting or talking on a cell phone, even with a hands-free device, is as dangerous as driving drunken. Even that doesn’t stop people from doing it.

It Can Hurt Relationships – Using a cell phone during a personal conversation can give rise to friction and distrust between partners. Do your relationship a favor by paying your partner some exclusive attention.

Conclusion –

We all multitask at times but it has become a common trend amongst many, especially children and youngsters. In fact, we do it at a high cost because researchers have found that it can cause brain damage resulting in cognitive impairment and a decline in IQ. Moreover, multitasking has been found to slacken our emotional control. In this context, it is all the more important that children and youngsters should avoid multitasking as their young brains are growing.